Brand Building and Customer Experience with Former CEO of Dunkin' Donuts

Brand Building and Customer Experience with Former CEO of Dunkin' Donuts

1 0 4 mesi fa
According to Robert Rosenberg, former CEO of Dunkin’ Donuts, brand building strategy and creating brand loyalty relies on great customer experience and listening carefully to the market and target audience:

“I don't think you can create a brand without creating a great customer experience. The brand represents something to the customer that reflects what they want, their experience, and connection with the brand.”

Read the full transcript: ... Maggiori informazioni

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